This thesis attempts to address the need for automotive manufacturers to reduce waste output in their production operations and close the loop on the disposal process of chromium-based leather. The sustainability mission for this project included extensive research using a systems thinking framework and gathering of quantifiable data to educate consumers and corporate leaders on environmental impacts of the current leather waste material being sent to landfill. A solution proposed for dealing with the short-term issue of the leather scrap included the launch of a product line which repurposes the material into an accessory that highlights a sustainable mission in its packaging. The long-term solution consists of a plan to reframe the idea of luxury to customers while understanding their needs working towards a zero chromium-based animal leather future. This plan also encourages industry leaders to use sustainable frameworks such as The Natural Step and Higgs Material Index for a full lifecycle analysis in order to determine the most eco-conscious solution.