minimalism

In this paper, I focus on the use of non-textual languages in Eastern aesthetics, in particular, the application of visual languages in graphic design. My thesis project discusses how minimalism in brand design can be used as a carrier to communicate and interact with the audience from three aspects: Graphic, Color, and Tactility. To do this, I explore various aspects of minimal brand design such as: the graphic application of the "Empty" theory in Japanese culture; the diversity of the definition and application of "White" in design colors; the user's interactive experience of tactility. Minimalism is not only simplicity but the combination of a work's core meaning and compact space.

What is reality? To most people it is what you see with your eyes, what you hear with your ears, what you can touch, taste, and smell. Reality is what you sense of the external world that exists independently from your internal mind. The senses relay data to the brain via the nervous system and perceptions are formed. We consider our perceptions of reality to be an accurate depiction of how the world really is. But what if its not as simple as that? I am interested in perception as it is fundamentally related to both the human experience and art.