The human race knowingly inhabits a world of finite resources, yet they continue to live a life of over-use. A lack of impact metrics could be the contributing factor to the implications of our actions. Even though there are multitudes of resources and products to educate a person on how to live a sustainably-conscious lifestyle, individuals still find it challenging to transition. There is an over-saturated market without productive guidance. By framing sustainability as an awareness of one's behavior, the relationship between influence and impact can be grasped on a local level. After researching the current market of available content, products, and platforms, a creative solution was discovered; a mobile application that provides daily regimens to guide a user in transitioning their habits to long-term sustainable behaviors. The working title of this app is the How Hub. A substantial possible market was identified that could lead the demand for this possible new tool. This tool needs to formulate a revolutionary experience to reach the objective of teaching sustainable actions that an individual can practice in their daily lives to transition away from bad habits towards sustainable habits. Through a systems thinking approach, a sustainable lifestyle was categorized to devise the topics of focus for the tool. The means of the tool was structured using sustainable principles to guide the outcomes for user behavior adoption. The impacts of current habits are the baseline for tracking good sustainable habits. This tracking puts into context the impact of actions by showing the progress made to motivate an individual to continue their sustainable behavior growth. This tool will also teach people that their actions, no matter how small, when collectively measured, can make a significant difference through metrics tracking. Furthermore, users will begin to see the relationships and networks that they share as a global ecological community. Mapping out this tool to see the process of on-boarding, daily use, and continued engagement was designed to begin the process of developing this tool for market launch. Using sustainable business practices to develop this tool, including a business model canvas, swot analysis, and ecological impacts study, the outline of a new business model was conceptualized. Through this process, understanding how to develop this tool without creating negative impacts was discovered.
