In modern society, design and business exists and interdependent parts of a living organism. Such an organism is composed of multiple areas of integration such as branding effect on society and vice versa, the intersection of beauty and function, the social responsibilities of artists, and how design communicates with people. In these areas and others, art and design are seamlessly integrated, both creating in and being created by modern society. My research explores the development and application of design in the context of a living organism,from the idea to the design, and to the completion of a full branding system which includes final samples, branding guidelines, and a website.